books & marketing & data
Jess is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the consumer insights team at Ingram Content Group, she helps authors and publishers of all sizes better understand and connect with their readers.
She was a cofounder of OptiQly, a consumer marketing analytics startup, and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research, ecommerce optimization, brand strategy, and marketing and advertising recommendations. Before that, she worked at The Idea Logical Company, providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016).
She lives in the Bronx with her husband and two daughters, and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi, fantasy, and horror geek.