Presentations & More

Improve Your Amazon SEO Using Keywords

Marketing Insights | January 2021

Webinar
Blog post

Balance Paid and Organic Efforts on Amazon

Marketing Insights | April 2021

Blog post

What We Learned From Tracking 100K Titles

Marketing Insights | November 2021

Bubble charts shows the frequency of price points seen on Amazon for ebooks with a publisher list price under $20. The most common publisher price band was $9.99, with Amazon frequently discounting ebooks both from and to this price point. By comparison, while $7.99 is a popular publisher price point, Amazon does not frequently discount from there.
Relationship between Amazon sales rank and units sold (print titles) Chart showing daily unit sales on Y axis with corresponding Amazon sales rank charted on a logarithmic X axis. Chart demonstrates a very steep curve, with unit sales needing to reach over 2,000 per day to break into the top 10 rank on Amazon.
Two charts show the distribution of star ratings on a scale of 0-5 for both Amazon and Goodreads and how that relates to overall Amazon bestseller rank. Better ranked (and therefore better selling) titles typically have more reviews with less variance in star ratings. This is true for both Amazon and Goodreads ratings. Healthy sellers see very few reviews below 3 stars and almost no reviews in 1-2 star range. Goodreads typically has more reviews per title and lower star ratings than Amazon.
Webinar
Blog post

COVID-19 & The Book Publishing Industry: A Year in Review

Ingram Content Group | April 2021

Webinar
Blog post

Ingram Consumer Insights | Spring 2022

Consumer Book Marketing in 2022 and Beyond

Webinar

Reader-First Book Marketing

Webinar

The Hot Sheet & Authors Guild | June 2022

Amazon Ads for Traditionally Published Authors

Webinar

Holiday Book Sales & Marketing Success

Marketing & Selling in Social Streams

Webinar
Slides
Blog post

Aerio | September 2020

Holiday Book Marketing Promotions That Work

Webinar
Slides
Blog post

Aerio | October 2020

Increase Discovery and Sell-through this Holiday Season

Blog post

Marketing Insights | October 2020

Marketing Insights: A Framework for Digital Marketing Success

Book Marketing in the Era of Algorithms (June 2018)

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How to Build a Strong Book Marketing Foundation (August 2018)

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Develop Your Book Audience (January 2019)

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Expanding Your Reach (August 2019)

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Learn with Aerio: Reaching & Engaging Readers Online

Pre-Publication Book Sales & Marketing Success (May 2020)

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Market & Sell Your Books Online with Previews (June 2020)

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Grow Your Email List & Sell More Books (August 2020)

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