Book Publishing | Consumer Marketing | Data & Analytics
Data-driven book marketer specializing in publishing strategy and marketing technology. 10+ years experience in publishing, market research, and data analysis, with a focus on helping authors and publishers improve their business, grow sales, and better understand and connect with their readers.
INGRAM CONTENT GROUP
Consumer Insights Manager
November 2020 – Present
Working with business units across the company to support, focus, and align consumer-oriented marketing, analytics, technology, and development efforts. Focused on understanding changing consumer behaviors and building solutions and services to help publishers and authors reach readers and grow book sales at scale.
October 2017 – October 2020
Managed product strategy for Marketing Insights, Aerio, and other consumer marketing, discovery, and ecommerce products and services. Worked closely in collaboration with development, sales, marketing, client relations, and other product teams to enhance existing products, develop new software solutions, and support sales and marketing efforts across the company.
Cofounder & Director of Product Marketing
October 2016 – October 2017
Founding team member, helping to develop the OptiQly SaaS platform and proprietary algorithm from conception to launch. Developed a deep understanding of the consumer marketing data and signals that best predict success at e-retailers like Amazon.com and how to help publishers and authors use that data to improve book sales via meaningful KPIs, analytics, and recommended actions.
April 2014 – October 2016
Data-driven marketing agency focused on audience-centric brand marketing, with special expertise in the book industry. Client list included trade and academic publishers of all sizes, authors, agents, and domestic and global media brands. Provided data, market research, analysis, and actionable insights to inform and guide a wide variety of marketing, sales, publicity, advertising, product development, organizational change and training efforts.
IDEA LOGICAL COMPANY
Senior Consultant & General Manager
January 2010 – October 2016
Provided strategic consulting services to book publishers, publishing start-ups, authors, agents, and others with a special interest in the challenges and business opportunities presented by digital change. Managed all day-to-day operations and worked closely with clients and partners across all of the company’s consulting projects. Developed surveys and conducted extensive research and interviews on a wide range of publishing topics, including: reading habits of tablet and smartphone users, rights management systems, app development platforms, vertical growth areas, ebook royalties, and ebook sales to libraries.
Conference Program Director
January 2010 – October 2016
Under the Publishers Launch Conferences brand, developed conference programs to address the urgent needs and business concerns of trade book publishing professionals around the world. Managed all conference programming and planning efforts, including: scouting and recruiting speakers; liaising with supporting partners and sponsors; supporting event marketing and messaging; and working closely with the Conference Chair, speakers, and moderators to plan engaging, educational, and actionable sessions.
Events included the annual two-day Digital Book World Conference (2011-2016), one-day conferences and workshops in New York, London, and San Francisco, and co-located conferences at BookExpo America, Frankfurt Book Fair, and Digital Book World.